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Get to the point quickly when you write blog posts and online articles. Don’t mess about, get right to the heart of the matter.
Read most newspaper reports and you get the gist of the story by reading the headline and the first paragraph. What happened, who was involved, when, where and perhaps why – all contained in the opening lines.
This technique is called the ‘inverted triangle’ or inverted pyramid approach to writing. You put the key information upfront and supporting information in descending order of importance.
It’s not a bad technique to adopt when writing blog posts, press releases and articles. I suspect most people only ever read the opening paragraphs of a blog post anyway and scan the rest so you might as well get directly to the point.
The inverted triangle approach is also useful if you want your blog post to be shared via Twitter, Facebook and other social media platforms.
Studies show that many people link to articles based on what they read in the headline and a quick scan of the first paragraph. Take advantage of this habit by ensuring you deliver your message by getting to the point straightaway.
